I would try to expand knowledge of the brand during Fall Recruitment for Greek Life/Sororities. For instance during rush in the fall, there are "cool-off" tents outside of houses where girls can go to rehydrate themselves and rest before heading to the next house. It would be a great opportunity to have Saint James Iced Tea samples at these cool-off tents as well as coupon codes for girls to use to purchase more flavors!

I would create engaging Instagram and TikTok posts promoting Saint James Iced Tea. For example film a Day in the Life on TikTok featuring Saint James Iced Tea in my day as my go-to beverage, or create a post on Instagram of an after-run rehydrating beverage that features Saint James Iced Tea. In both scenarios, I would say Amazon Link to Purchase in bio, and add in the caption "Also found in (name of store)"

I would encourage collaborations between the Puppies and Pilates club at the University of Georgia and Saint James Iced Tea. I am a current member of Puppies and Pilates, and it would be amazing to have Saint James Iced Tea to sponsor an event after a pilates session and the club could create a special post for the collaboration event which could also include a special discount code for members to purchase more flavors of Saint James Iced Tea!