the first 2 seconds something funny, relatable, or trending that makes people stop scrolling. I’d use popular sounds or voiceovers in a way that fits the brand but still feels natural to me. I’d also reply to comments, pin the top ones, and ask a question at the end of the video to get more interaction. Plus, I’d post at a time my audience is active (like late afternoon or evening) and maybe cross-post clips to Instagram or Snapchat to bring more traffic.

I’d make a TikTok that starts with me saying something like, “Okay, so Roe just got bought by e.l.f. and I’ve never tried it… but now I finally can, so let’s see what the hype’s about.” I’d film it like a casual, ‘get ready with me’ or self-care moment — maybe while crocheting or just chilling. I’d keep it real, give my first impressions, and make it feel like I’m talking to a friend, because that’s what pulls people in. Then I’d show how I actually use the product and give a quick, honest reaction with good lighting, clean editing, and a little humor if it fits.