I’m immediately turned off by content that feels inauthentic or overly sales-driven. When brands rely on exaggerated claims, heavy filters, or scripted messaging instead of education and transparency, it breaks trust. I’m drawn to content that feels real, informative, and centered around how the product actually fits into everyday life.

I’d launch a 7-day content and community rollout starting with educational TikToks that introduce FORAH’s mission, mineral sunscreen benefits, and sustainability values in a relatable, “real life” way (GRWM, morning routines, gym-to-work days). Midweek, I’d host a TikTok Live to answer common sunscreen questions, debunk mineral sunscreen myths, and gather real-time feedback while encouraging conversation. Offline, I’d identify high-traffic spaces young professionals already frequent—gyms, cafés, coworking spaces, wellness events—and suggest pop-ups or sampling opportunities, while using polls, comments, and DMs to collect insights and build genuine brand awareness.

FORAH is a clean, mineral-based sunscreen and skincare brand that feels powerful yet intentional—made for real life, not just the beach. It’s rooted in nature and sustainability, offering effective sun protection without harsh chemicals, while still looking good and feeling good on your skin. I’d describe it as skincare you can trust daily, especially if you care about health, the environment, and products that actually work without the extra noise.