She/Her
Madelena Dirar
Beauty and lifestyle content creator based in Seattle WA.
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21+
UGC Creator
About Me
Univeristy of washington
Class of 2022
Seattle, WA, USA
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Interview Questions
PopSips
Social GURU (Content Creator)
Do you have motivation to just "go get the shot" when you think of ideas?
Absolutely! When I spot a trend or have an idea, I’m quick to act and bring it to life. I thrive on fast turnarounds, from brainstorming to shooting and posting, and I enjoy experimenting to see what resonates with audiences in real time.
PopSips
Social GURU (Content Creator)
Can you show that you can help with effective hooks for top/middle/bottom funnel content for PopSips?
Top of Funnel (Awareness): Hook: “POV: You just found the first spiked soda that’s actually good for your gut 🍹✨” Goal: Grab attention, spark curiosity, introduce PopSips as new & different. Middle of Funnel (Consideration): Hook: “3 reasons PopSips is better than your average seltzer…” Goal: Educate with clear value props (prebiotics, taste, clean ingredients). Bottom of Funnel (Conversion): Hook: “Don’t show up to the party without THIS—your friends will thank you.” Goal: Drive urgency, show real-life usage, push audience to purchase.
PopSips
Social GURU (Content Creator)
Do you have experience with tiktok content creation & have had success?
Yes! I have hands-on experience creating TikTok content and have seen success in both reach and engagement. I’ve worked with multiple brands where my videos not only boosted brand awareness but also drove traffic and conversions. I stay on top of trends, adapt them in a way that feels authentic, and know how to create scroll-stopping content that resonates with audiences.