Brands like LaCroix, Bubly, and White Claw are doing a great job on social by creating fun, relatable, and visually appealing content that resonates with their audience. LaCroix and Bubly use bright, playful graphics and humor to engage followers, while White Claw partners with influencers and lifestyle content to show how their drinks fit into social moments. They all balance product promotion with entertainment, making their posts shareable and keeping their communities excited about the brand.

To increase engagement for a new product launch, I would create a mix of teasers, interactive content, and incentives. Short videos, countdowns, polls, or behind-the-scenes posts build excitement and curiosity, while giveaways or limited-time offers encourage participation and sharing. I’d also collaborate with campus influencers or peers to amplify reach and create authentic buzz, making the launch feel both fun and unmissable.

I have only ever managed social media platforms for my high school sports teams, and my own personal social media.