A viral video typically combines relatability, emotional engagement, shareability, and a catchy hook. For Serif.ai, I’d create a humorous video around the common struggle of writer’s block. The concept would show a creator failing to write, trying exaggerated solutions, and then having Serif.ai quickly solve the problem by generating content. The humor, relatability, and timeliness (with AI’s growing popularity) would make it shareable and memorable, potentially encouraging viral growth.

To plan and create a week's worth of content for Serif.ai, I'd start by defining key themes for each day that resonate with the target audience, such as productivity hacks, AI-powered creativity, case studies, user testimonials, and common challenges like writer's block. The first step is ideation, brainstorming diverse content formats like TikTok videos, carousels, infographics, and blog posts to keep it dynamic. I'd focus on a balance of educational content (e.g., "How Serif.ai can save you 10 hours a week") and engagement-focused posts (e.g., polls, Q&As). After creating a content calendar, I'd batch-create posts in advance, ensuring consistency in tone and messaging while using variations in visual style or angle to keep things fresh. Throughout the week, I'd analyze engagement to adjust and optimize the strategy, and consider leveraging user-generated content and feedback to keep the brand's voice authentic and relatable.

To promote Serif.ai on TikTok, create videos that highlight its time-saving benefits and AI-powered creativity. Concepts include comparing AI vs. human writing speed, showing how AI can scale content production, and solving writer's block with instant content generation—appealing to marketers and content creators looking for efficiency, scalability, and creativity in their work.