I would engage Greek life first, especially because it is such a visible and connected part of campus culture, and I hold an executive board position, which gives me direct experience in outreach, event promotion, and peer engagement. That would allow me to introduce WOLFpak in spaces where students are already highly social, active, and influential in setting trends on campus. I would also engage Student Government because it connects with a wide range of students and campus events, making it a strong way to increase visibility beyond just one group. Together, Greek life and Student Government would be great communities to amplify WOLFpak’s presence because they are both highly involved, well-connected, and able to create strong word-of-mouth excitement across campus.

One time I successfully promoted a brand or product was by using a natural, word-of-mouth approach combined with social media style content. I focused on talking about the product in a way that felt genuine and relatable, explaining why I liked it, how I used it in my daily routine, and what made it stand out. Because the promotion felt authentic instead of forced, people were more interested and open to trying it for themselves. What made it successful was being able to connect the product to real student life and present it in a way that matched the audience. I have found that when people see a product being used in a realistic setting and hear honest feedback, they are much more likely to engage with it. That experience showed me that strong promotion comes from authenticity, confidence, and understanding what will resonate with the people you are trying to reach.

I would attract students to a campus event for WOLFpak by creating hype before the event and making it feel like something they do not want to miss. I would use social media, student organization group chats, flyers, and word of mouth to build excitement, especially by highlighting the brand’s style, functionality, and popularity with students who are always on the go. At the event itself, I would make it interactive and visually appealing so people are naturally drawn in. That could include giveaways, try-on opportunities, photo moments, and showing how WOLFpak fits into student life for the gym, class, travel, and everyday use. I would focus on making the event feel energetic, social, and relevant so students are excited not only to attend, but also to talk about it after.