I measure success but first determining if the video is something I am proud of and would want to watch on my own. Numbers are accounted for, such as views and likes, but I do not believe these alone account for success. I think gradual improvement over time shows success from my content over one viral video.

I do a mix of BGM videos, vlogs, and photos. I find that rotating the video style keeps the viewers engage but not bored. I keep my brand consistent across the videos so that everything aligns, but is still creative and fun.

You want to make content where people see themselves in, not something that is all about yourself. I would not use any super triggering words or images, but rather talk about an experience a lot of people can relate to, such as balancing anxiety and grades in a high-stress environment. I would create vlogs and voiceovers about topics that may be sensitive but in a comforting and uplifting way so that the viewer can relate and feel safe.