I am obsessed with Martinelli's packaging. The glass bottles make me feel like I'm making a substantial high-value purchase (Although it is only apple juice), and the vague reminiscent of an apple in the shape of the bottle makes it feel healthier and less manufactured. Additionally, the shaping distinguishes it from other apple juice companies. The large plastic tubs or small square juice boxes could be any brand, but I can recognize someone drinking Martinelli's (And then find myself craving a bottle of my own) from many meters away.

I would make an Almond Cinnamon Apple Chai Tea flavor. Not only do I imagine that this tea would taste fantastic - earthy Chai paired with spicy cinnamon and sweet apple as well as the depth offered by the almond flavoring - it is an iced tea flavor that builds off current popular trends and is not offered yet by many other companies. This would allow Enroot to differentiate their products from others on the market and lead to more experimentation with unique flavors that would lead to user consumption based not only on a desire for specific flavors but a desire to explore new flavors. This means consumers would not only buy the tea when their supply runs out but also when new flavors are dropped by Enroot.