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COLLEGE SPORTS: CONSUMER INSIGHTS SURVEY
What do you enjoy most about attending your schools football games, game day events, or live/watch parties?
The community that surrounds these events it brings all types of people together for a common purpose.
PARADE
Parade University Campus Rep
What is your favorite marketing campaign you've seen?
Skims campaign because of its inclusivity and body representation.
What is the bonbuz persona and how could we translate that to meaningfully connection on TikTok?
The persona i would associate with bonbuz is someone who needs an extra pick me before social setting but doesn’t like the side affects of drinking or drinking in general. I think that many people feel this way about going out and would benefit from this product being advertised and raising awareness for it.