To engage audiences for art, I’d focus on making the content feel personal, visual, and interactive. I’d showcase behind-the-scenes moments—like the creative process, sketchbook flips, or time-lapses of a piece coming to life—to help people connect with the artist’s story and craft. I’d also use trending sounds or visual formats on platforms like TikTok and Instagram Reels to make the content more discoverable, while still staying true to the art style.To build engagement, I’d invite the audience to participate—like running polls to choose color palettes, doing “rate my art” challenges, or encouraging duets or stitches with fan reactions. I’d also highlight the emotion or message behind the work, whether it’s humorous, thought-provoking, or aesthetic, so people feel something when they see it. Art is all about connection, so I’d keep the tone authentic, visually strong, and community-driven.

Yes! One example of a successful social media campaign I helped manage was through my personal TikTok and Instagram, where I promoted Olive & June as a brand ambassador. I created fun, relatable nail care content that included tutorials, product highlights, and lifestyle tie-ins—like how I fit nail care into a busy college schedule. I also shared discount codes and encouraged my audience to try the products themselves.What made it successful was the genuine tone of the content, consistency in posting, and alignment with what my audience enjoys: affordable self-care and aesthetic beauty. I received positive feedback, engagement through comments and shares, and even had friends and followers tell me they purchased the products because of my posts. It showed me how authentic promotion and creative storytelling can directly influence buying decisions and build brand love.

stay updated with the latest social media trends and algorithm changes by actively using platforms like TikTok, Instagram, and YouTube daily, not just for content creation, but also for research. I pay close attention to what’s trending on my For You Page, which gives real-time insight into popular sounds, formats, and challenges. I also follow creators, social media strategists, and marketing accounts that regularly share updates and tips on algorithm shifts and platform best practices. Beyond that, I subscribe to industry newsletters and blogs like Later, Social Media Today, and HubSpot to stay informed on broader digital trends and new features. Staying in the loop helps me adapt quickly and create content that performs well while still feeling fresh and authentic.