After connecting with the engaged creators, I would look at the messaging and try to refine the outreach strategy. I'd immediately review the initial message content and try to make it more personalized to the creator, highlighting how their brand and Flings interconnect. I would also call out to the creator why their audience would benefit from learning about Flings. I would also re-evaluate the media list I built to confirm they have the a similar niche and have a manageable audience size that way we aren't drown out by too many other inquiries. I could also be helpful to try other communication channels like talent emails.

To find the perfect TikTok creators for Flings I would focus on creators in the fitness and nutrition niche, particularly those who showcase "What I Eat in a Day" content, healthy meal prep, or grocery hauls from Target. I'd utilize TikTok's search functions with hashtags like #HighProteinSnacks, #HealthyBreakfast, #TargetFinds, and #MealPrep to identify creators whose content naturally aligns with healthy eating and convenient, accessible products. I also think MomTok could be a really great target, as Flings would be a healthier, but still fun and delicious, alternative to unhealthy snacks. Additionally, I'd analyze creators who promote similar healthy snack brands to see who already engages with a relevant audience, and then look at their engagement rates, audience demographics, and how consistent they are with posting to ensure they would represent Flings in the best way possible.

Start to finish I would say 2-3 hours. As a content creator for my university, I have gotten very familiar with editing techniques. The bulk of my time usually goes towards brainstorming and planning specific shots, as well as setting them up. I want to make sure I am capturing the product in the right light and telling the story I need to be telling.