I believe that the best way to engage and build connection with someone is to find common ground. This means taking the time to ask questions, find out what drives them, their values, and uncover something that you can relate about. This can be as simple as you enjoy the same YOU NEED THIS chip flavor or as deep as a deep desire to promote sustainability and healthy eating. But the first step to connecting to a new customer is finding out where you are similar or can connect on some level to them. This opens the door for future interactions, and a point of conversation for existing customers that you can bring up later in conversation. Not only does it root the relationship in something deeper, but it adds a personal element to the relationship outside of the business aspect!

I would choose Guava Mint! I would be this flavor because Guava just SOUNDS like a good time. I am always the friend to call when there is a spontaneous plan that you just need that "yes" friend to commit to. I love talking to people, meeting new friends, and trying new things...and I think a Guava would be my partner in crime. The mint is the other side of me- a cooool afternote that you didn't see coming. This is my more chill side when I love a good farmers market and coffee shop type of day. I can do both, and Guava mint is the perfect compliment.

1. Is this something that I gain value from or will receive the benefit of a community? 2. Is this providing me a unique experience that will make me switch apps from Instagram/snapchat/tiktok? 3. Can I follow some of the same people I already do on the other platforms or will I have to start all over?