To connect with young professionals, I would use a tone that’s relatable, approachable, and conversational, while still being credible and informative. I’d focus on real-life scenarios and language that reflects how young professionals talk and interact online—slightly playful, but professional enough to build trust. For example, posts could highlight everyday challenges, quick tips, or relatable “work-life hacks,” paired with visuals or micro-stories that feel authentic. The goal is to make the content feel like a helpful friend sharing advice rather than a distant brand, which encourages engagement, comments, and shares.

To create engaging UGC for an AI communication tool, I would focus on making the content relatable, useful, and shareable. For example, I could make short, TikTok-style videos that show real-life situations where the AI solves common problems—like drafting emails, brainstorming ideas, or improving productivity—while keeping the tone fun and authentic. I’d use storytelling and demonstrations to highlight the AI’s capabilities in ways viewers can imagine using themselves. Reaction-style content, like showing a surprising output from the AI or comparing “what I thought vs. what the AI generated,” can capture curiosity and drive engagement. I would also leverage community participation by encouraging viewers to submit prompts for the AI or share their favorite outputs, then featuring those responses in follow-up videos. This helps build a sense of connection while increasing comments, shares, and repeat engagement. Finally, I would track which types of content drive the highest engagement and iterate quickly, balancing entertaining, relatable moments with clear demonstrations of the AI tool’s value.

While I’m newer to creating content in this space, I bring a strong understanding of what makes reaction and collectibles content perform well on TikTok. One idea I’d love to pitch is building a consistent reaction-based content series focused on anticipation and rarity. For example, a recurring format like “One Pack, One Chance” or “Will This Be Rare?” where each video follows the same structure: a quick hook, the pack reveal, a genuine reaction, and a short payoff. Consistency would help viewers recognize the series and come back for future videos. I’d also suggest incorporating community interaction early, such as letting viewers comment which pack to open next, reacting to comments in follow-up videos, or asking viewers to rate the pull. This helps build engagement even without an established audience. Another idea is testing contrast-based reactions, like “Expected nothing vs. pulled this” or “Beginner luck is real,” which naturally drives curiosity and watch time. My goal would be to experiment with these formats, pay attention to what viewers respond to, and quickly refine the content based on engagement, while keeping reactions authentic and relatable.