Right now, my favorite streaming platform is Apple TV because it has a lot of my favorite shows. I can also search for almost any show on there and it will tell me which platform I can watch it on which I like.

In regards to content strategy, I think many brands fail to truly understand Gen Z. Through various research I have done while in school, I have learned that while Gen Z are "digital natives" they still seek a close knit community and enjoy in-person experiences. While the way they want to experience these in-person events may be different to prior generations, it isn't fair to count them out just yet. The up and coming generations seek community and intense personalization. The content they are consuming in their digital life is extraordinarily tailored to their personalities, likes, and dislikes. Gen Z wants the same reflected in their personal lives as well. I think brands can benefit form utilizing this information in their content strategy by being one step ahead of the consumers. Now more than ever, with the rise of fast fashion especially, we have to anticipate their product needs and know what they want before they even have the change to tell us. And I think this translates into all media content as well!

If I were the marketing manager for Poparazzi, I would focus the majority of my resources on creating a unique and personable campaign for NC State students. I believe that taking the time to understand your market/target audience can make or break how well your product performs. I have noticed that many students I know don't like to take the time to post on Instagram specifically because it takes too much effort or time. Time is precious as a college student so learning to maximize it is extremely important. I think that taking a modern approach while still captivating NC State's, "Think and Do" motto has the potential to not only elevate our campus but also inspire college students to enjoy their life in college and still find balance to get everything done in their busy lives. Poparazzi has great potential nationwide across college campuses because students are able to document their days without the pressure of editing, finding the perfect caption, or fine tuning every piece of themselves.