To ensure Saint James Tea becomes a recognizable and loved brand on my campus, I would focus on creating consistent visibility, authentic engagement, and strong word-of-mouth through community-centered strategies. I’d start by integrating Saint James into key campus events Greek life socials, club meetings, tailgates, and tabling opportunities, offering samples and branding materials to make the tea a familiar presence. I’d also collaborate with other student influencers, athletes, and club leaders to feature the tea in their content, creating a network of recognizable faces tied to the brand. On social media, I’d post regularly with creative, lifestyle-driven content showing how Saint James fits into the everyday life of a UM student from hydration during workouts to chill moments by the lake or library sessions. Finally, I’d host giveaways, challenges, or pop-ups to drive engagement and build a sense of community around the brand, helping Saint James go from a new product to a campus staple.

To encourage people to purchase Saint James Tea from both Amazon and local stores using my social media platform, I would focus on creating authentic, engaging content that blends lifestyle with convenience. I’d share personal moments where Saint James fits naturally into my day whether that’s grabbing a can before class, sipping it during study breaks, or taking it to the beach while tagging both Amazon for easy online ordering and spotlighting local stores near campus to support in-person shopping. I’d create short videos and stories showing how quick it is to grab a pack from Amazon with just a swipe, and also highlight specific local spots that carry it, encouraging followers to shop small and support the community. By tying the product to real moments and making it accessible in both digital and local spaces, I’d position Saint James as a must-have whether you're ordering online or picking it up on the go.

My name is Mackinly, and I'm a proud Texan now studying at the University of Miami, where the energy is high, the culture is bold, and the influencer scene is always evolving. Growing up in Texas, sweet tea was a staple in my life, and discovering Saint James Tea instantly brought that familiar comfort back, but with a clean, organic twist that fits perfectly into my lifestyle. As someone active in Greek life and involved in campus organizations, I’m always around people, events, and moments where sharing something refreshing and authentic matters, and Saint James has quickly become my go-to. Introducing it to the U community felt natural because it blends the charm of Southern tradition with the fresh, vibrant pace of Miami living making it more than just a drink, but a connection between where I’m from and where I’m going.