Mackensie
I’m a data-driven marketer with a strong background in content creation, social strategy, and performance analytics. I love turning insights into engaging stories that drive measurable results.
Endorsements
UGC Creator
Campus professional
About Me
San Diego State University
San Diego, CA, US
master of business administration
Class of 2024
Graduated
The university of arizona
Bachelor of Science in Business Administration - Marketing
Class of 12/2021
Littleton, CO, USA
Skills
Interests
Brands I Follow
Interview Questions
Sousa
Social Media Specialist for Wellness Drink
How do you think about the difference between content that builds a brand vs. content that drives a purchase?
Creating authentic and organic UGC content that looks less like an ad and shows natural everyday use of the product.
Sousa
Social Media Specialist for Wellness Drink
If you had to create one piece of content for Sousa this week, what would it be and why?
I would create a short, behind-the-scenes video highlighting Sousa’s unique story or process—something that gives audiences a personal look at the brand while showcasing its expertise or product in action. Video performs well on social platforms, increases engagement, and helps humanize the brand, deepening audience connection. Even a 30–60 second clip could be repurposed across LinkedIn, Instagram, and TikTok to maximize reach and impact.
Sousa
Social Media Specialist for Wellness Drink
How would you increase engagement for a new Supplement brand on social media?
I would promote the use of Sousa in my everyday life and collaborate with TikTok influencers who have a health-focused account to promote the product.