Mackenzie Profile Image

She/Her

Mackenzie

I am junior studying marketing with an eager passion for the retail industry. I enjoy outdoor activities, thrifting, skincare and trying new things!

I am junior studying marketing with an eager passion for the retail industry. I enjoy outdoor activities, thrifting, skincare and trying new things!

Endorsements

UGC Creator

About Me

Michigan State University

East Lansing, MI, USA

Interests

Retail
Trend forecasting
Marketing

Interview Questions

Flings

Content Strategist for Reels & TikTok

Flings Profile Image

How do you ensure content remains engaging over time and keeps the audience coming back for more?

By utilizing market research, you can ensure an engaging post that the audience will enjoy. If Flings is marketed through a TikTok such as a mukbang which is currently very popular on social media, it would allow for a higher target reach than perhaps a different kind of video. Another way for our audience to stay engaged is by having trending influencers consume our product and promote it further.

Flings

Content Strategist for Reels & TikTok

Flings Profile Image

Can you walk us through how you would create a TikTok or Reel to promote our product from concept to execution?

First I would begin by analyzing current trends via TikTok to create a trendy and tailored video customed to Flings. Then I would create the video using the TikTok platform or iPhone video to shoot short clips of content. Once content is taken, I will combine it all together to make a video that is curated for our target audience. To boost views and create a larger following, I will use hashtags in the caption and repost the video through different social media apps to expand target reach.

Choose

App Review Specialist

Choose Profile Image

How will you track and report the reviews you've received?

Via excel or some type of documentation app.

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