I constantly see saie, koren skincare brands, and summer fridays. They create organic content so it doesn’t feel like an ad, its natural which is what consumers will watch.

I like to plan out how i want the content to look. Once it is planned i will film all the content then edit afterwards. finding a good relatable sound and caption is important to pull the audience in, so looking at videos that are doing well and understanding why they are doing well.

I am very active on tiktok as a typical user, but the best way to stay on top of trends is to view trending hashtags and sounds. Another great idea is to create an account and build it around your target audience to see what is showing on their feed.