I would create a “realistic Valentine’s Day” themed piece of content centered around the idea that Valentine’s Day isn’t only for romantic relationships — especially on a college campus where many students are busy, stressed, or away from their partners and families.The video would follow a day-in-my-life format as a Cornell senior during a busy week (classes, studying, and evening downtime). Instead of a traditional date, I would frame the voucher as a way to intentionally carve out a moment of care — either a solo reset night or a “Galentine’s” evening with friends after a long academic day.The story arc would be:

stressful day (classes, studying, cold Ithaca winter, low energy)

realization I forgot to plan anything for Valentine’s Day

ordering comfort food or dessert through Uber Eats

setting up a cozy study break/movie night/self-care routine

ending message: Valentine’s Day can be about taking care of yourself or spending intentional time with people who support you

This approach feels authentic to my audience because I don’t present an idealized influencer lifestyle — I share realistic routines, productivity, and balance. The Uber Eats voucher becomes the solution that turns an ordinary or stressful day into something special without needing extensive planning.The goal of the content would be to position Uber Eats not just as food delivery, but as an easy way to create small moments of connection and comfort during busy schedules.

Holding up a strapless dress or top. Video idea: Get dressed with me for dinner!

I’m drawn to Bala because your product solves a real problem in my daily routine: consistency. As a full-time senior at Cornell balancing classes, recruiting, LSAT preparation, and content creation, I don’t realistically have a 90-minute gym window every day. What I do have are small pockets of time — walks to class, a 20-minute reset workout, stretching before bed, or movement breaks between studying.Bala Bangles fit seamlessly into that lifestyle. Instead of treating fitness as something separate from my day, they allow movement to become integrated into it. That message resonates strongly with my audience, which is largely made up of college students and early-career young women who are trying to maintain routines, wellness, and mental clarity while managing demanding schedules.I’m especially interested in this collaboration because my content focuses on sustainable habits rather than extremes. I share “reset days,” realistic routines, and ways to avoid burnout — and movement is a major part of that. Bala aligns with the idea that wellness doesn’t require perfection or long workouts; it requires consistency and accessibility.The book component also fits naturally into my platform. I frequently share reading, reflection, and personal growth content alongside lifestyle posts, so reviewing Natalie Holloway’s book allows me to connect movement with mindset — something my audience values.Overall, I wouldn’t be presenting Bala as a one-off promotion, but as a tool I genuinely use to stay energized, focused, and balanced during a demanding season of life. I believe that authenticity is what makes partnerships effective, and Bala is a brand I can integrate into my real routines.