During my previous ambassadorship, I learned more effective ways to engage my audience and strengthen brand awareness. Some of the tactics include tabling in areas where our target audience is seen most, and posting engaging stories that students can relate to. Additional strategies I would use to engage the audience with Barebells specifically would be visiting our campus gyms and conducting a blind taste test with students. An example prompt is "Is this a candy bar or a protein bar?" Then, it is later revealed to be a Barebells bar. I would also engage campus micro influencers for collabs and partner with campus events and student organizations.

I believe I am a great fit as a Barebells ambassador because I have a passion for social media, digital marketing, and content creation. I love to work out and love to fuel myself with Barebells protein bars and products. I believe that my background in Public Relations coursework, as well as my prior ambassadorship in the Lucky Energy brand, has given me the skill set to execute this program. This ambassadorship will help me understand this industry more, as well as strengthen my skills, which will set me up for success in my future endeavors.