I’d engage people through a mix of in-person experiences and organic social promotion. Pi Beta Phi is hosting an event open to all Greek chapters, which would be a great opportunity to introduce Barebells to a large, college student audience. I’d also promote during Barebells products during our Bid Day and through tabling in high-traffic areas like outside the gym or along main class routes, something I’m very comfortable with and have experience doing effectively. In addition, I’d leverage social media by activating our full chapter of 250 members during a wellness-focused sisterhood event, such as yoga, where members could naturally tag and thank Barebells on TikTok and Instagram stories. This approach keeps promotion authentic, visible, and community-driven.

I’d be a strong fit because I’m highly involved on campus and regularly host both philanthropy and events that bring together not just my sorority, but Greek organizations across campus. As Chapter President for Pi Beta Phi and Panhellenic senator, I work closely with a wide range of students and organizations, which gives me a broad reach in the Greek community. I’m also part of the SGA mental health committee, where we table on campus and engage directly with students, regularly attend local workout classes, creating authentic opportunities to promote Barebells in a positive, wellness-focused way.