A good review feels like it was written by a real person who actually used the product in their daily life. The most helpful ones are specific about what they liked or didn't like, mention a detail you wouldn't know just from reading the product description, and have a natural voice rather than sounding overly polished or generic. Bonus points if they address something practical like packaging, texture, or how it compares to similar products.

Yes.

One example that comes to mind is when I covered the Popup Bagels opening in Dallas. I documented the whole experience from lining up outside to getting free merch, the energy inside the store, and all the little activations they had set up. I posted stories in real time to keep my audience engaged as it was happening, and then put together a TikTok that took viewers through the full experience. It performed really well because it felt authentic and captured something people in Dallas genuinely wanted to see. That kind of event content is something I really enjoy making, finding the moments that translate well on camera and editing it together in a way that pulls people in from the first second.