I'm perfectly comfortable, and the thing that's different about me is that I'm not some fitness model with a sculpted six-pack. I'm an average person who's always had an interest in working out and eating well, so I think I get at the view of someone still in the middle of their own journey. I can speak to and reach people like me who also want to hit their health and fitness goals, because I’m on the same journey as the audience

I first need to find out how the target audience feels and their attitudes towards a brand or industry. I would find out the desired outcome, then create short-term goals and implement practical activities to achieve those goals, my style has always been audience first approach

I'm passionate about making content about how healthy foods or low-calorie foods do not have to be boring and plain with no flavour. I feel like the general public perceives diets as a horrible experience when it doesn't have to be.