I play cricket and badminton and actively participate in sports activities on campus. I am currently a third-year student at IIT Kharagpur, India.

One idea would be to collaborate with well-known athletes on campus, especially those who participate in Inter IIT or General Championship (GC) events. Since many students already recognize them, I would record short videos where they try the new sports drink and share their honest experience.The content could include quick gym sessions, practice clips, or challenge-based videos where athletes use the drink during training and talk about how it helps with energy and recovery. This would make the promotion feel authentic and relatable for students on campus.

To promote a new product on campus, I would organize a fitness challenge event during society festivals or campus events where stalls and competitions already attract a large crowd. I would host small competitions like push-up challenges, pull-up contests, longest plank holds, and other athletic activities to engage students.Participants and spectators could try the product at the stall, and winners could receive free samples or merchandise. This kind of interactive event would create excitement, attract attention, and help many students experience the product directly.