Editing a one-minute video typically takes 1–10+ hours, depending on the complexity of the project.

Certainly! One successful video editing project that drove significant engagement was Dove’s “Real Beauty Sketches” campaign. Here’s why it worked:

1. Emotional Storytelling: The video featured a forensic artist drawing women as they described themselves and then as others described them. The stark contrast highlighted self-perception issues, creating an emotional connection with viewers.

2. Authentic Message: It aligned with Dove’s brand mission of promoting real beauty and self-esteem, resonating deeply with its audience.

3. High-Quality Editing: The video was professionally edited to maintain a compelling narrative flow, with smooth transitions, impactful visuals, and a poignant soundtrack.

4. Shareability: The relatable and inspiring content encouraged viewers to share it widely, amplifying its reach.

5. Results: The video went viral, garnering over 180 million views in the first month, boosting Dove’s brand awareness, and driving meaningful conversations about self-image.

This project succeeded because it combined strong storytelling, emotional appeal, and polished editing to deliver a message that aligned with the brand and resonated with the audience.

To align social media content with the company's brand voice:Define the brand voice clearly.Create and share brand guidelines.Train the team and review content before posting.Use tools for consistency and monitor feedback.Stay consistent across all platforms.