would bring Skinny Mixes into community events that focus on wellness, culture, and student life. For example, local college campus fairs, fitness pop-ups, and farmer’s markets are great opportunities to offer product samples and build brand visibility. I’d also incorporate Skinny Mixes into cultural student organization events—such as iftar dinners, potlucks, or South Asian mixers—by featuring fun, low-calorie mocktails or specialty drinks using the syrups. Additionally, collaborating with local gyms, nutrition clubs, or youth health organizations would allow us to promote Skinny Mixes as a flavorful yet health-conscious choice in a way that feels authentic and community-driven.

In addition to promoting Skinny Mixes, I’ve been a brand ambassador for Sportshi, a platform that helps high school students connect with sports scholarship opportunities. In this role, I shared informative content to raise awareness about the college recruitment process and encouraged students—especially those from underrepresented communities—to use Sportshi’s resources. At George Washington University, I served as the Communications Manager for both the Bengali Student Association and the Muslim Student Association, where I ran social media accounts, created promotional materials, and helped organize campus events. In 2022, I also worked with Ibraheem Samirah, a former Virginia state delegate, to coordinate community events that promoted youth civic engagement and interfaith collaboration. These experiences have strengthened my skills in outreach, digital communication, and event coordination.

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To promote Skinny Mixes in my community, I would use social media to share fun, engaging content like easy drink recipes, taste tests, and before-and-after calorie comparisons with popular café drinks. I’d highlight how Skinny Mixes can be a healthier, budget-friendly alternative, especially for students and busy professionals. By partnering with local influencers or fitness spots and hosting small giveaways, I could build buzz and encourage others to try the products. Using Instagram Reels and TikTok, I’d focus on short, relatable videos to show how easy it is to enjoy sweet drinks without the sugar.