If I’m reviewing beauty products as someone applying to test a product, I focus on being detailed, practical, and honest in my feedback. I pay attention to first impressions and packaging—how it feels in hand, how easy it is to use, and whether it stays functional over time. Design matters, but usability matters more. I also look closely at the formulation. The ingredient list should support the product’s claims, and it needs to be suitable for the intended skin type. I’m mindful of how it fits into a routine and whether it feels thoughtfully developed rather than trend-driven. Texture and application are big for me. I notice how it spreads, absorbs, layers, and sits on the skin. Performance is key—does it actually deliver visible results, and are those results consistent with continued use? I also consider skin compatibility and overall value. If a product causes irritation or doesn’t justify its price point, that’s important feedback. At the same time, if something genuinely stands out, I can clearly explain why. My goal would be to give balanced, specific feedback that a brand could actually use to improve or refine the product—not just general praise or criticism.

As evident with my approach to testing software, it is vital to me to provide feedback that considers all aspects of a product, organised for usefulness. It is important to remain genuine in my review, understanding what aspects of the product affected my experiences positively/negatively, and beyond that understanding what could be changed about the product to improve this. My feedback should be grounded in experience and examples, and specific as to communicate the details necessary to consider.

I pay attention to first impressions and packaging—how it feels in hand, how easy it is to use, and whether it stays functional over time. I also look closely at the formulation. The ingredient list should support the product’s claims, and it needs to be suitable for the intended skin type. I’m mindful of how it fits into a routine and whether it feels thoughtfully developed rather than trend-driven. Though it aren't too important personally to me, how it spreads, absorbs, layers, and sits on the skin should be considered as many people I know report reluctance to use a product over its texture. Does it actually deliver visible results, and are those results consistent with continued use? I also consider skin compatibility and overall value. If a product causes irritation or doesn’t justify its price point, that’s important feedback. At the same time, if something genuinely stands out, I can clearly explain why. My goal would be to give balanced, specific feedback that a brand could actually use to improve or refine the product—not just general praise or criticism.