She/Her
Lyric
I'm a Boston content creator & UGC creator. I create adventure/experience based content, exploring fun (non-touristy) things to do as a local, while also authentically sharing life in my 20s.
Endorsements
Verified
21+
Campus professional
About Me
Northeastern University
Boston, MA, US
behavioral neuroscience
Class of Expected
Boston, MA, USA
Skills
Interests
My Clubs and Associations
HerCampus
Brands I Follow
My Portfolio
TikTok - Boston Cafe Feature
Showing locals the best coffee shops around town. This video has 2k saves that show they will drive future business to the cafe.
TikTok - A Glimpse into my Personality
This type of authenticity and childlike wonder is the type of community I'm building.
TikTok - Things to do in Boston
Night in my life video in Boston. Shows off the venue, the artists (who have commented & reached out since), the neighborhood, etc. Well-received and interacted with.
Interview Questions
Ditto
Content Creator for NYC Gala Ball Campaign
Have you created content for local events or campaigns before?
Yes and I have more planned out for the month ahead!
Ditto
Content Creator for NYC Gala Ball Campaign
What platform do you primarily use to create and share content?
Tiktok
PepTalkHer
Social Media Lead
Can you provide an example of a successful social media campaign you led targeting a specific audience?
I was creating the baseline marketing strategy for a wellness seaweed bar. My target audience was the almond mom on the go. It was super interesting to focus on this dynamic because it was different than just creating content for someone like me to consume. I learned a lot about stepping into their shoes, we ran Facebook campaigns, even using some guerilla marketing inside Facebook mom groups that actually went really well, we created content with recipes and quick on the go ways to get Omega-3 s in. It brought in support from this demographic when originally our main population was college aged gym goers.