To ensure videos reflect a brand’s authentic narrative, I start by deeply understanding the brand’s mission, values, and target audience. I review past campaigns, social media presence, and brand messaging to capture the tone and personality that resonates with their community. During production, I collaborate closely with the marketing team and stakeholders to ensure every creative choice—from visuals and music to pacing and storytelling—aligns with the brand voice. I also focus on realistic, relatable content by incorporating genuine testimonials, behind-the-scenes moments, or lifestyle contexts that feel lived-in rather than staged. Finally, I use a consistent visual style, color palette, and messaging structure across videos, so each piece reinforces the brand identity while staying engaging. This process ensures the content feels both compelling and genuinely representative of the brand’s story.

To make beauty and wellness videos more engaging, I focus on a few key techniques: Story-driven visuals: I craft a narrative that resonates with the audience—whether it’s a morning skincare routine, a transformation story, or a wellness tip—so viewers feel connected rather than just watching a product. Dynamic pacing and cuts: Short, punchy clips keep attention high. I use quick transitions, speed ramps, and well-timed cuts to maintain energy without overwhelming the viewer. Color and lighting emphasis: In beauty and wellness, aesthetics are crucial. I enhance natural colors, maintain bright and clean visuals, and ensure skin tones and product colors are accurate and appealing. On-screen text and graphics: I overlay concise, clear messaging, tips, or benefits to reinforce the key points and make content easy to digest for viewers scrolling quickly. Sound design and music: I select tracks that match the mood of the brand—relaxing, energizing, or inspiring—and layer subtle sound effects for taps, brushes, or transitions to create an immersive experience. User-centric storytelling: Incorporating real people, testimonials, or influencer collaborations makes the content relatable and builds trust in the brand.

I have experience coordinating with influencers and managing social media campaigns from concept to execution. This includes identifying and vetting relevant creators, negotiating deliverables, providing clear briefs, and ensuring content aligns with brand messaging. I also monitor engagement metrics, provide feedback, and adjust strategies to maximise reach and impact, ensuring campaigns run smoothly and achieve their goals.