My university is : University of Bordeaux, France.

My email is : lynnaljammal398@gmail.com

To craft engaging content for a specific target audience, I start by researching their demographics, interests, and preferred content formats. I define the content's goal—whether to inform, entertain, inspire, or drive action—and choose the right platform and format to match. I create a compelling hook to grab attention and ensure the content delivers value, whether it's educational, relatable, or entertaining. Throughout, I maintain an authentic tone and use calls to action or storytelling to encourage engagement. Finally, I track performance, gather feedback, and adjust the strategy to improve future content.

I haven’t personally managed an influencer marketing campaign, but I can outline how a successful one could be executed. For example, a brand collaboration with micro-influencers in the coffee niche could boost engagement and sales for a new coffee brand. The campaign would involve selecting influencers with a highly engaged audience of coffee lovers, providing them with free product samples, and encouraging authentic content creation (reviews, morning routine videos, or recipe posts). By tracking engagement metrics, conversions, and audience sentiment, we could refine the strategy and scale successful partnerships.