At Mi Tierra Bakery, I designed a holiday-themed social media campaign that included festive graphics, limited-time offers, and engaging posts like polls and giveaways. This campaign boosted social media engagement by 40% and increased in-store foot traffic by 20% during the holiday season.

I stay updated on social media trends by participating in workshops and events through Chapman’s Marketing and PR associations, following industry blogs, and analyzing platform updates. Managing content for Mi Tierra Bakery also gives me hands-on experience with audience preferences and emerging trends.

What I admire most about the SHHHOWERCAP brand is how it has completely reinvented an everyday product into something both functional and stylish. The combination of bold patterns, thoughtful design, and a high-fashion aesthetic makes it feel elevated and unique. I also love how the brand’s storytelling is empowering and modern, transforming a simple shower cap into a statement piece that resonates with its audience.