Lydia Profile Image

She/Her

Lydia

I am a business student studying Marketing and Public Policy Analysis as well as a founder of a Small Business and Non-Profit! I am looking to bring my expertise and experience to amazing brands!

I am a business student studying Marketing and Public Policy Analysis as well as a founder of a Small Business and Non-Profit! I am looking to bring my expertise and experience to amazing brands!

Endorsements

Recently Active

UGC Creator

Campus professional

About Me

Indiana University at Bloomington

Class of 2029


INDIANA UNIVERSITY, KELLEY SCHOOL OF BUSINESS

Entrepreneurship and Corporate Innovation, public policy

Class of 05/2029


Bishop Kelly High School

Class of 05/2025


Bloomington, IN, USA

Skills

Leadership
Public speaking
Event planning

Interests

Social media
Business
Womens rights

Interview Questions

Tandem

Social Media Audit & Optimization Assistant

Tandem Profile Image

Which social media platforms do you use most often, and what do you like about their setup or analytics tools?

I use Tik Tok and Instagram platforms the most often, and within these platforms I really enjoy the accesibility of audience insights! Both platforms make it super easy to understand who is looking at your content and when which I really appreciate.

Tandem

Social Media Audit & Optimization Assistant

Tandem Profile Image

What tools or strategies do you recommend for optimizing engagement across platforms?

I recommend focusing on target audiences and the message that they want to hear. By looking at who your audience is and then why they would be interested in your product, I would then suggest employing campaigns that align with these goals.

Tandem

Social Media Audit & Optimization Assistant

Tandem Profile Image

If something isn’t working properly (for example, Instagram posts aren’t sharing to Facebook), how would you approach diagnosing the issue?

First, I would try experimenting with various avenues as well as utilizing online resources to trouble shoot. Then, if these avenues didn't prove to fix the issue, I would then reach out to team members to understand how they have dealt with this issue in the past.

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