As I have a strong passion for sustainability, I believe that it is important to include it in all aspects of daily life: eating habits, transport use, energy consumption and shopping for clothes, the latter being most significant as the fashion industry is one of the largest pollutants and contributors to excess wastwe. Shopping sustainably allows us to reduce our impact environmentally, and utilise the resources available to make a change. Personally, to shop sustainably I utilise online apps that allow me to connect with people in my area to exchange clothes, I visit local thrift stores in my community and utilising my university's exchange shops for clothes.

Conducting an in depth analysis of the influencers who are effectively competing in the market looking at their followers, posts uploaded, frequency of posts, brand partnerships and community engagement.

Authentic, truthful and socially conscious, thus highlighting the type of person that I am, the values I uphold and the causes that I believe are worth fighting for.