What I love about ColourPop is how the brand makes beauty feel fun, accessible, and expressive without sacrificing quality. I admire how ColourPop stays ahead of trends while still keeping products affordable and inclusive, which allows people to experiment with makeup and feel confident doing so. Their creative launches, bold color stories, and strong social media presence make the brand feel fresh and community-driven, and I love how ColourPop encourages individuality and self-expression through beauty.

No!

I stay updated on Instagram and TikTok trends by actively using both platforms daily and paying close attention to what’s performing well across different creators and brands. I regularly explore TikTok’s For You Page and Instagram Reels to spot trending sounds, formats, and visual styles early, and I save trends that feel adaptable to different brand voices. I also follow influencer marketing accounts, social media trend pages, and brands I admire to understand how trends are evolving and how they’re being used strategically. Staying curious and consistently consuming content allows me to recognize patterns and apply trends in a way that still feels authentic to the brand.