If I were tasked with driving 150 BeReal app downloads, I would center my strategy on authenticity, community, and relevance—three values that resonate deeply with students at Columbia, particularly those in the public health field. I’d launch a “BeReal with Public Health” campaign that offers a behind-the-scenes look at the unfiltered lives of Mailman students. Each day, a different student could share their BeReal post, whether from a biostats class, a practicum site, or a late-night study session. A QR code linked to the app’s download page would be included with each post, paired with a caption like “Want to see the real Columbia? Join us.” I’d also take advantage of orientation week and cohort meetups, proposing an icebreaker game—such as “Who’s the Most Real?”—where participants guess which BeReal belongs to which classmate. The catch? You can only play if you’ve downloaded the app. Winners could receive Columbia swag or coffee vouchers to boost participation. To widen reach, I’d launch a “BeReal Across Columbia” challenge in collaboration with other graduate schools—SIPA, GSAPP, Journalism, etc.—to see which program can drive the most downloads in three days. Gamifying the process through Instagram stories, friendly competition, and a simple leaderboard would motivate engagement across campus. I’d also tap into Columbia’s network of student ambassadors and socially active students, encouraging them to post their BeReal moments and invite peers to join. Their influence would feel more personal and authentic than traditional ads. Finally, as a student in public health, I’d spotlight how BeReal aligns with digital wellness. Unlike other platforms that thrive on comparison culture, BeReal encourages presence and vulnerability—values we champion in health and mental well-being. I’d host a small event called “Be Real, Stay Well,” with mindful snacks, QR codes for download, and an open discussion on social media and mental health. Altogether, these strategies would not only hit the 150-download target but cultivate a meaningful, lasting presence for the app within the Columbia community.

I enjoy using the BeReal app because I get to share raw and unedited aspects of my day without the pressure of maintaining a meticulously curated, aesthetically pleasing feed.

Yes, I am currently on vacation, visiting my parents in Georgia, but I will be returning to the city in September for the entirety of the upcoming academic year.