Lupita

Fashion merchandising is all about planning, promoting, and selling fashion products in a way that keeps up with the latest consumer trends. It's super important to be creative and have business skills because you want to make sure that fashion products are what people want to buy. We also study retail management so we can learn how to show off products in the best way possible and price them just right. In fashion marketing, we also look at how social media and e-commerce affect consumer behavior. It's a great way to learn how to keep up with the fast-changing world of fashion and marketing.

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California State University, Fresno

fashion merchandising

Class of 2024

Fresno, CA, USA

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