I use TikTok and Instagram the most. TikTok makes it easy to see what hooks and formats are working because the analytics are simple and very tied to real behavior, and Instagram gives great breakdowns on reach, saves, and engagement so you can quickly spot what types of content your audience actually wants more of.

I’d focus on using tools that make it easy to track what actually performs well, like Instagram Insights, TikTok Analytics, and Later or Buffer for scheduling and pattern tracking. Strategy wise, I recommend posting at peak times, using strong hooks, mixing short form video with carousels, and consistently engaging back with comments and DMs so the algorithm sees real activity happening on the account.

I’d start by checking the basics first, like making sure both accounts are properly connected and authenticated in settings. If everything looks correct, I’d test a manual share, review any error messages, check platform status pages, and then narrow it down step by step until I pinpoint whether it’s a settings issue, a permissions issue, or a platform glitch.