Building community starts with showing up consistently and genuinely. I like to respond to comments and DMs in a friendly, on-brand voice—making sure people feel seen and heard. Asking questions, reposting user content, running polls or challenges—these are great ways to spark two-way convos. It’s all about creating space where people feel like they’re part of something, not just watching from the sidelines.

An approachable brand page feels human. It’s got a clear voice, engaging visuals, and content that actually connects—not just sells. I love when brands mix in behind-the-scenes moments, user-generated content, and honest convos in the comments. It shows personality and builds trust. When a page feels like it’s talking with people, not at them, that’s when it really clicks for me.

stay on top of beauty trends by following top creators, (like Allure, Byrdie, and BeautyMatter) watching what’s trending on TikTok and IG, and keeping tabs on new product drops and beauty news. I also check in on runway looks and brand campaigns for fresh inspo. Once I spot a trend, I like to create fun, easy-to-digest content—like quick tutorials, product breakdowns, or “real vs. AI” comparisons that highlight Glamir’s features. My goal is always to make trends feel approachable, while tying them back to the tech and innovation Glamir brings to the beauty space.