When I’m creating digital content, I usually start by thinking about who the content is for and what the goal is, whether it’s to inform, promote, or just entertain. Then I look for inspiration, usually from what’s trending or what similar brands and creators are doing, especially in the fashion and beauty space. From there, I plan out the visuals and captions to make sure they’re on-brand, clear, and engaging. I like to keep things scroll-stopping but still authentic. Once it’s posted, I check in on how it performs and take notes on what worked or what could be improved for next time.

I stay updated by keeping a close eye on what influencers and brands are doing, especially in the fashion and beauty space. A lot of trends start there, so I like seeing how content evolves and what’s getting the most engagement. I also scroll pretty regularly to spot new features or changes, and I pay attention to how people are using them. It helps me understand what’s working and how brands are adapting in real time.

Yes absolutely!