My approach to improving content based on feedback or analytics is to treat it as a learning opportunity. I first review metrics like views, watch time, engagement, and audience retention to see what’s working and what isn’t. Then I analyze feedback from comments or direct input to understand how the audience perceives the content. Finally, I experiment with small adjustments—like changing the hook, pacing, captions, or visuals—and test new ideas to continually refine content and make it more engaging and effective.

When I get a creative brief, I make it feel authentic by first understanding the brand’s message and the audience they want to reach. Then I adapt the concept to my own voice and style so it feels natural, rather than scripted. I focus on storytelling, relatable scenarios, and real reactions, using visuals and language that people can connect with. This way, the content stays true to the brand while feeling genuine and engaging for viewers.

My process for creating hooks that stop people from scrolling focuses on grabbing attention immediately and making the content relatable. I usually:

1. Identify the audience: Think about what they care about, their pain points, or what makes them curious.

2. Start with a bold statement or question: Something surprising, funny, or relatable in the first 1–2 seconds.

3. Use visuals or movement: Quick cuts, bright colors, or action that catches the eye.

4. Promise value: Let viewers know they’ll learn, laugh, or be inspired if they keep watching.

5. Test and iterate: Try different hooks, see what performs best, and refine based on engagement.

This combination ensures the first few seconds are irresistible and encourages viewers to stay for the whole video.