She/Her
Lucy
I’m a broadcast journalism student who creates engaging, trend-driven content for Instagram and TikTok, combining storytelling, on-camera presence, and production to make content that connects!
Endorsements
Verified
Well Connected
UGC Creator
Campus professional
About Me
S.I. Newhouse School of Public Communications, Syracuse University
Class of 2028
Syracuse University
Syracuse, NY, US
BS Broadcast Digital Journalism
Class of 05/2028
Syracuse, NY, USA
Skills
Interests
My Clubs and Associations
Citrus TV
Zeta Phi Eta
Orange Television Network
Cooking with Cuse
Live From Studio B
iHeart Radio Z-89
NPR WAER Syracuse Public Media
Brands I Follow
My Portfolio
Interview Questions
Smash Kitchen
Social Media Marketing Intern
Show us a creator smash Kitchen should collaborate with and explain why?
Tabitha Watosh (@tabithaswatosh) would be a strong creator to connect with. She engages with her audience by being authentic. She is starting a farm to rescue animals, and I believe our natural-ingredient approach can really connect with her audience. She promotes body positivity and feeling your best. With our ingredients, we can connect with her and her audience.
Smash Kitchen
Social Media Marketing Intern
What is your approach to engaging creators through direct messages?
My approach is all about being authentic. People feel connected to authentic brands, which makes a brand feel more trustworthy and human-to-human. So, direct messaging a creator will be professional but also show the personality of the company. Having a company message based on authenticity will gravitate towards engaging creators. The people want to buy from brands that they know are going to connect to the people's voice.
Smash Kitchen
Social Media Marketing Intern
How would you show up as Smash Kitchen in the comments? give 2-3 examples.
"Hot take, chips are the main character, not the sandwich."
"We'll bring the crunch, you bring the appetite."
"Serious question: which flavor are you grabbing first?"