Interview Questions
Ghia
Product Reviewer - Summer Spritz

What excites you to try Ghia THIS SUMMER?
I love a good spritz but don't like the feeling after!
Ghia
Product Reviewer - Summer Spritz

How would you approach creating engaging and detailed product reviews for Ghia's unique flavors aND SIPPING EXPERIENCE?
I'd craft product reviews that capture Ghia's sophisticated aperitif experience through sensory storytelling and lifestyle integration.My approach:Start with the ritual - describe the satisfying crack of the bottle, the amber pour, the aromatics that escape. Ghia isn't just a drink; it's a moment of intentional pause.Flavor profiling would go beyond basic tasting notes. I'd break down each botanical layer - how the bitter gentian opens, how elderflower softens the edges, how fig adds unexpected warmth. Compare familiar experiences: "like biting into a perfectly ripe pear while walking through a Mediterranean herb garden."Context is crucial - position each flavor within specific scenarios. Le Spritz for afternoon creative sessions, Original for transitioning from day to evening, Berry for celebratory moments. Show how each serves different moods and occasions.Visual storytelling through rich descriptions of color, clarity, and presentation. Ghia photographs beautifully, and reviews should paint that same aesthetic picture with words. Address the "why" - many readers are discovering non-alcoholic aperitifs for the first time. Explain the category, the Italian aperitivo tradition, and how Ghia elevates the experience beyond typical mocktails. The goal is making readers taste the complexity and feel the sophistication before they even open a bottle.
Ghia
Product Reviewer - Summer Spritz

What qualities would you look for in a premium non-alcoholic aperitif like Ghia?
Sweet, Floral, Summery