On social (monthly): I’d create short-form video content like TikToks and Instagram Reels centered around everyday, relatable moments on campus—walking to class, post-workout recovery, library study sessions, and getting ready for game days. I’d also use Instagram Stories consistently for polls, taste tests, quick hydration reminders, and “day in the life” check-ins featuring Vita Coco. Occasionally, I’d do trend-based TikToks or GRWM-style videos showing how Vita Coco fits into my routine for hydration, debloating, and energy. On campus: I’m currently a Campus Ambassador for The Black Sheep, where I work directly with student housing brands and help activate them on campus by passing out promotional materials, including energy drinks, snacks, and other grab-and-go products. Because students already expect and engage with these types of activations, incorporating Vita Coco would feel seamless and authentic. Vita Coco would be a perfect addition to these distributions—especially during high-traffic moments like move-in weeks, tabling events, game days, and midterms—giving students a healthier, hydrating option alongside what they’re already receiving. This setup allows Vita Coco to reach a large, engaged student audience in a way that feels organic, not forced.

I love Vita Coco’s coconut water! I usually drink it to stay hydrated, especially after a workout or on busy days, and it really helps with debloating. It also gives me a nice, clean energy boost without feeling heavy, so it’s become a regular part of my routine.