This depends on what the objective is, but I believe W Labs should start with micro influencers who has a smaller amount of following but has a engaging community of followers, and then build up the partnership from there. Content should be authentic and truthful while crafting a narrative centric to the brand.

Yes, I do have experience in both influencer marketing a social media. For influencer marketing, I worked at Kyle Cavan Jewelry and reached out to micro-influencers and campus ambassadors for content and collaboration. I also identified potential influncers and students we could work with. I worked on marketing at Zweelie, managing and creating all social media posts and content, while running email campaigns and writing blog posts.

Although I haven't worked on any personal branding campaigns, I do marketing for the company I'm currently working at called Kyle Cavan Jewelry. I help manage their Instagram and Tiktok pages (content creation, managing social calendar...)