He/Him
Lucas
Managed Reddit/MSI partners & Intel ESL One (4k visits, 98% sentiment), alongside influencers. Produced video campaigns reaching 19k students. Directed Olympics VIP program & controlled $650k budget.
Endorsements
Campus professional
About Me
University of Plymouth
Plymouth, England, UK
Marketing (Digital and Social Media)
Class of 2025
Graduated
Bristol, UK
Skills
Interests
Brands I Follow
Interview Questions
Pinch
Influencer Marketing Coordinator
What social media platform do you believe is best for Pinch's audience and why?
Instagram would be the best choice for PINCH. As PINCH is a premium band, positioning itself as such, it makes sense to advertise directly to people who would be within that market. This is why Instagram makes the most sense. According to Statista, 61% of Instagram's users are between 18 and 35, with millennials and Gen X being twice as likely to engage with Instagram marketing compared to other platforms. The wide range of formats available on Instagram, ranging from stories, carousels and reels also give a lot of options for different engagement strategies for marketing.
Pinch
Influencer Marketing Coordinator
How would you find influencers to work with pinch?
Using a mixture of organic research methods, including searching through specific hashtags for creators that are creating content within the niche PINCH occupies, alongside using high level AI to understand the engagement % for potential partners and micro influencers within the niche. Creating a spreadsheet with the information on in order to determine the best options for partnerships would help to collate the data.