Reviews provide a sense of comfort in the unknown when making a decision to purchase an item. People want quality, and without reviews, there's no way to ensure that a product is up to standard for performance, functionality, and overall customer satisfaction. Customer satisfaction is inevitably what determines if the product is effective and this is a direct indicator of building a body of recurring buyers. In the digital age of today, product markets are saturated in all fields, and therefore, reviews are all people can rely on to build a sense of trust between a business and the individual. If a business sells products online, reviews are essential for building credibility that may not be conveyed as if the customer were interacting with the business in person. Quality within skincare, and beauty products in general, are essential, as the first thing someone sees if your face. With a lack of quality, a multitude of issues can arise, including health hazards, and reviews give customers the peace of mind they need to purchase a product.