To engage the UCSB student community in trying Flings products, I would take an in-person but digital approach that meets students where they already are. I would actively utilize my involvement in campus organizations such as Alpha Epsilon Delta, Pre-Dental Society, Dental Buddies, and Kapatirang Pilipino to organically introduce Flings products at meetings, study sessions, and wellness-focused events, where students are already interested in nutrition, fitness, and performance. In addition, I would collaborate with culturally and socially active organizations, such as Kapatirang Pilipino, to reach a broader and more diverse campus audience. Tabling in high-traffic areas on campus and pairing product samples with brief, engaging conversations about taste, convenience, and overall appeal would be a key strategy, as I am very comfortable with face-to-face outreach. I would also create social media content that highlights how Flings fits into a busy UCSB student lifestyle, whether between classes, during study sessions, or as an easy treat on the go to encourage both trial and continued interest in the brand. This would all be shown in short videos to be posted.

1. Videos incorporating Flings into my everyday life, and how it helps me get through all of my activities

2. tableing and handing out samples to college kids and giving me live reactions to the taste, how it makes them feel, etc.

3. Bring them to friend hangouts and other social events to bring flings to large gatherings of people showing community

1. https://www.instagram.com/p/DP2BGVjkquZ/?igsh=NTc4MTIwNjQ2YQ==

2. https://www.instagram.com/p/DARuuLJynOK/?igsh=NTc4MTIwNjQ2YQ==