https://www.tiktok.com/@luca_32k?_r=1&_t=ZN-94w307WrhlG

One concept I’d bring to life is a “POV: you finally found something that actually works” style video that feels completely native to TikTok. The video would start with a relatable hook in the first 2–3 seconds, highlighting a common problem the target audience faces (e.g. struggling with productivity, staying consistent, or finding tools that actually help). I’d use quick cuts, on-screen captions, and a slightly chaotic but relatable tone to mirror how people naturally talk on the platform. Then I’d transition into showing the product as part of my real routine—not in a forced ad way, but integrated naturally (e.g. “I’ve actually been using this for the past week…”). I’d include screen recordings or real-life clips to build trust and show proof.

I have experience using several Adobe applications to create high-quality, engaging content. I regularly use Adobe Premiere Pro for editing short-form videos, where I focus on pacing, storytelling, and optimising content for platforms like TikTok and Instagram. I’m confident with cutting clips, adding captions, transitions, sound effects, and syncing visuals to audio for maximum engagement. I also use Adobe Photoshop for creating thumbnails, social media graphics, and light photo editing, ensuring visuals are clean, eye-catching, and aligned with brand aesthetics. Additionally, I have some experience with Adobe After Effects, mainly for simple motion graphics, text animations, and enhancing video content to make it more dynamic. Overall, I’m comfortable across the Adobe suite and can quickly adapt to different tools depending on the project requirements, with a strong focus on creating content that performs well and feels native to each platform.