I would prioritize smaller but growing brands that already fit naturally into a college student’s lifestyle, because they may be more open to partnerships and creator-led campaigns than larger brands.

Some brands I would look into are Studs, Bubble Skincare, BYOMA, Good Molecules, Dae Hair, Unreal Snacks, Bachan’s, Nguyen Coffee Supply, Baggu, and Touchland.

I would choose brands that connect to everyday student routines like getting ready for class, studying, dorm life, campus events, wellness, affordable beauty, snacks, and productivity. I think the strongest pitches would be to brands that are already visually strong on social media but could benefit from more authentic college-centered content. Instead of pitching random popular brands, I would focus on ones where Julia’s audience and the brand’s target customer clearly overlap.

I would use AI as a support tool to help me work faster and stay organized, not as a replacement for my own judgment or creativity. For this role, I would use AI to summarize articles, pull out key insights, and identify the main points that make successful videos or campaigns perform well.

For example, if I am researching a brand, creator, or trend, AI can help me quickly understand the most important takeaways so I can apply them to pitching, partnership strategy, and campaign ideas. I would also use it to organize notes, compare outreach angles, and make sure my pitches are clear and specific. The final decisions, tone, and relationship-building would still come from me, but AI would help me move more efficiently and thoughtfully.

I would approach pitching a brand deal by first researching the brand and making sure there is a real alignment between their audience, goals, and Julia Haber’s platform. I would not want the pitch to feel generic. I would lead with why the partnership makes sense, what value Julia can bring, and how the brand could benefit from reaching her audience.

One thing I took from Zendesk’s Shark Tank sales lessons is that a strong pitch should be clear, confident, and focused on solving the other person’s problem, not just selling yourself. I would keep the message short but specific, include relevant audience insights or past campaign examples, and give the brand a simple next step like scheduling a call or reviewing partnership options.

I would also treat pitching as relationship-building, not just a one-time ask. If a brand says no or does not respond right away, I would follow up professionally, track the conversation, and look for future opportunities. My goal would be to make the brand feel like the partnership is strategic, easy to understand, and worth exploring.