Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I think investing on social media advertising would be most ideal as it has become a main channel for new brands to be acknowledged. I would also look to partner up with out-of-campus clubs and social media pages that could help in the advertising. After that initial process with social media recognition I would look into more in-person approaches such as making stands and giving out flyers.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
The spontaneity of taking photos that feel natural and genuine.